How long should a fragrance last on my skin and what is the best way to apply it?Updated 3 years ago

The longevity or tenacity of a perfume on the skin is the result of many factors; primarily it is in the formula and aroma molecules of the fragrance.  Fragrances with deep and rich base notes will last the longest on the skin (4-24 hours) while light and airy citrus, fresh and some fruity top notes will last the least amount of time (2-4 hours).  

Where and how you apply your fragrance is also important.  For the best results, apply your fragrance directly to your wrists (without rubbing them together as that will break down the aroma molecules) and both sides of your neck.  Don't spray and walk through your perfume!  By the time you walk through it, many of the scent molecules have missed you as they fall quickly to the ground.